Pinterest, A Market No One Really Uses
Although it may not seem obvious on the surface, Pinterest is actually one of the best social marketing platforms out there. Because of the unique feature of “pinning” visual content that you like, entrepreneurs can use this to their advantage.
But, what are the most effective ways you can leverage the platform for your marketing efforts? Well, here are some simple yet effective ways:
- Start by Establishing Your Authority
The very first thing that you have to focus on when it comes to Pinterest marketing is building your authority on the platform.
You do this by first creating your business’ page and making sure that it is filled with the information that your audience will need to know more about your brand.
From there, you can start uploading your own visual content. This can either be photos, videos, and GIFs.
To make this work, you have to put in your mind that every visual that you tend to upload on the platform should be of high-quality.
You can take high-quality photos or videos yourself, but you can also hire a dedicated person to do the job for you.
However, when establishing your authority, you are not only limited to using your own content; you can actually use some of the content that is uploaded by other businesses in your niche.
This is where collaboration comes in. You have to start collaborating with influencers and people who are also in your same niche that also runs the same business as well so that you can use their content as part of your own.
By doing so, you not only establish a firm standing in the industry; you’re also telling your audience that you are a credible business entity.
That being said, your objectives should be:
- Forging trust with your target audience and always aim to strengthen your relationship with them
- A loyal customer will ultimately be your repeat customer wherein they will be buying products from you from time to time
- The more referrals that you get from happy customers, the better your business’ standing will be. Furthermore, happy customers= brand advocates.
- Improve Your Reach
Any business owner who is looking to leverage social media channels should always aim to expand their reach.
One way you can do so by actually teaming up with some amazing content creators, specifically the ones that are working in the same niche as you do or social network marketing.
This joint venture greatly benefits all parties involved. Your followers will be their followers and vice versa.
Furthermore, your content can also be their content and you can create amazingly unique boards in the process.
- Get More Traffic
Entrepreneurs back in the day would have to rely on content marketing and using social media for business to help increase leads and generate more traffic coming to their own website.
If you want to do the same thing, but using Pinterest instead, you can certainly do so, and if done right, you will get better results as well.
The way you do it is that you make sure that your visuals provide something of value to your audience. Some tips would be:
- It is something that solves a real-world problem
- It is something that offers a suitable solution
- It is something that is worthy or desirable
- It appeals to a certain interest
- It is something creative